Navigating the Waters

In the rapidly evolving utilities landscape, a company’s reputation is paramount, impacting its relationships with customers, regulators, investors, employees, and the broader community. Recent events, however, have cast shadows over several UK water companies, raising questions about their credibility and operations.

This negative spotlight not only affects consumer trust but also poses significant recruitment challenges in an industry already facing a talent shortage. With over 20% of its experienced professionals set to retire in the next decade, the water industry needs a strategic approach to talent acquisition and retention.

In this white paper, we will first delve into the challenges the water industry currently faces in terms of recruitment and brand image, shedding light on the root causes and their repercussions.